VIVANTES

NICHTS BEKANNTEs? FRAG VIVANTES

After winning a university competition for a concept we developed and pitched for “Vivantes”, I was commissioned by the Berlin state-owned healthcare operator, alongside my creative partners Jacob Hornich & Sophia Rupprecht to produce a 10-episode weekly social media segment titled “Nichts Bekanntes? Frag Vivantes?”. Our first full on production that we took on as young creatives with full creative control. #challengeaccepted.

The main idea behind the formant is the countless health and medical claims that we comply with daily without really questioning their credibility or source. “Does one gain weight when they quit smoking?”, “An apple a day keeps the doctor away, just how true is that statement?”. We asked followers of the Vivantes social media channels to post their most intriguing health claims and with the help of the Vivantes medical staff, we could figure out just how reliable these medical claims are.